The family-owned Longchamp is having its cake and eating it, too, as the company marks 70 years in business with its first full-scale runway show in New York.
Before attending and dropping out of Parsons the New School of Design, he was educated in public and private schools in small suburban cities in the greater San Francisco Bay Area. Wang is also bilingual Chinese and English , just like 55 million other Americans or 20 percent of the U. In other words, he's typically American. And not too long ago, fashion understood this. Indeed, it celebrated this fact. Less than five years ago, giant news corporations like the Wall Street Journal and the New York Times were publishing splashy feature stories about "the rise of Asian-American fashion designers.
The same photograph was displayed in the Museum at FIT's "Fashion and Politics" exhibition in , "a chronological exploration of over years of [U. Fast-forward to the final weeks of when rumors began circulating that François-Henri Pinault chairman and CEO of PPR, the French multinational holding company that owns the Balenciaga brand was looking to replace the French designer Nicolas Ghesquière after a successful year tenure at the company.
Almost immediately, Wang became Ghesquière's presumptive successor. By the time Wang's appointment was officially announced on December 3, , it seemed that no one in fashion remembered that just a few years ago Wang and his cohort of Asian-American designers were being praised as the new face of American fashion. Instead, racially-motivated suspicions about Wang's appointment had become the accepted truth. Why would PPR choose a young designer of street-smart clothing?
The signs are that the increasing reach of Balenciaga demands a younger and easier-to-wear style. Yeah, so traditionally laughter , you would, you know, see, you know, our show in either February or September, and you'd have to wait about six months in order to see the product in store. So we are essentially cutting that time in half.
By showing in June, the product will already start shipping in early October. So what you see will be a much shortened time frame of being able to get your hands on the product.
Is this something particular to New York? Are you still going to do the big shows in Paris and Milan and LA? Well, we actually only show in New York, so nothing really changes in terms of the scale or the format of how we show. It's really just the timing. But you won't have the crowd that assembles twice a year in New York for Fashion Week if you're doing it on your own calendar.
So what are you losing by walking away from this? What are we losing? Well, there's always a risk of course. You know, I feel that if I'm going to fail, I want to fail big.
So you know, when people watch a show now, essentially anyone can - doesn't really have to go to a show. The editors, the buyers can reference everything from the Internet or social media. So it's really about creating an experience and how we can communicate our brand DNA to the world. Now, you're not the only big-name designer to decide to ditch New York Fashion Week. I noticed that Tom Ford and Vera Wang and Tommy Hilfiger and others have all at one point or another decided to skip it.
I mean, do you all talk amongst yourselves and compare strategies, how this might play out? Laughter You know, it's something that we've been thinking about for a long time as a brand.
You know, we are very grateful to have the support of the CFDA behind us. And so they also want to be able to think about how we can start evolving the traditional fashion week and have also mentioned that there might be some other brands that will hopefully follow us into June and December. The window you described - you do a June show, and then you said the clothes would be available in October. Jérôme Lalande - expert in watches: Romain Réa - expert in jewellery: You have 14 days counting from the day you receive your item the legal withdrawal period in which to return it to us.
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